BRING YOUR BRAND TO NEW HEIGHTS
We provide a range of powerful opportunities for brands to advertise to millions of sports fans globally.
EXPAND YOUR REACH
A GLOBAL AUDIENCE
There are many pre-existing opportunities for brands to advertise onboard; sponsored upgrades, onboard shopping, branded wifi, and digital ads to name a few.
But, there are other ways for brands to reach this audience that speak to sports fans on a deeper level.
Our channels enable brands to capitalize on the growing popularity of travel, and the public’s constant appetite to consume content, to stay connected to what they can watch seamlessly on the ground.
Sport 24’s cumulative viewing reached over 8 million views from June – August 2024.
Meanwhile, our broadcast of Olympic Games Paris 2024 exceeded 3 million views on our partner airline carriers alone.
Get in touch for more information on our audiences.
Ciaran Bone
Vice President, Global Brand Partnerships
@ IMG
“Sport 24 has created a framework for advertisers to set content live within an immediate time frame “ allowing for brands and their agencies to utilise time-sensitive creative with greater impactâ€
ALIGN YOUR MESSAGING
CONNECT CAMPAIGNS
Sport 24 enables brands to connect and align their campaigns to a premium, travelling audience, all within the context of the most powerful appointment-to-view content “ live sport.
Brands from a range of sectors, both global and local, can benefit from connecting with this upscale audience.
For those looking to expand their reach, the ability to tap into this engaged audience without negotiating multiple media deals with different carriers or rights holders is a significant advantage.
OPPORTUNITIES AT A GLANCE
ADVERTISING
INVENTORY
Bespoke campaign solutions – e.g. 2 x 30″ ads per hour
FLEXIBLE
TERMS
We accommodate varying campaign lengths. E.g. 3-12 months
LIVE
BROADCASTS
Add live TV to your campaign distribution plan and increase reach
MULTI-LAYERED PARTNERSHIPS
We activate partnerships in various ways – e.g. channel, content, digital
CURRENT CHANNEL SPONSORS
Kate Peregrine
Marketing Director
@ Christopher Ward
“Sport 24’s association with global airlines aligns well with our international customer base. It’s great to see our creative shown throughout a top summer of sport, including Premier League – given our sponsorship as Official Timing & Shirt Sleeve Partner of Everton FC”